You’re telling a story.Make it the right one.
Atelier is the positioning studio for scaling startups. We talk to your team and customers, then craft the storyboard your company runs on.
Your company changed. Your story hasn’t.
As you scale, information hits you from every direction. You rarely get the space to sit with it, find the thread worth pulling, and weave it into your story.
Customers
You’re selling to new buyers, but your pitch still speaks to the original niche.
Employees
You’re doubling headcount, but the company still can’t move twice as fast.
Candidates
You’re offering a better package, but the hires you want still scroll by.
Investors
You’re closing in on the vision, but VCs still leave the call uninspired.
Why not another brand studio?
Brand studios are great at packaging, but they build on the story they’re handed. If that isn’t the story your market and cap table need to hear, you’ve paid for a beautiful wrapper around an empty box.
We start upstream, with the story itself, and get it right before anything gets designed. Then we follow it downstream, past where brand studios stop. We’re operators. We’ve run marketing, sales, hiring, and fundraising. The work isn’t done until the numbers move.
To make a real difference for our clients, we work in two stages: the Identity Lab and the Implementation.
The Identity Lab
Structured research to uncover your story in 4 weeks.
What we do
Listen
We interview your team to understand the business and map how each person tells the story. Then we talk to your customers to learn how and why they actually buy.
Surface
We walk the path to a yes step by step, reviewing the process and the materials at each one. Then we find the gaps where people stall and the story gets lost.
Direct
We design a fix for every gap, from a rewritten pitch to a new step in your process. Then we rank them by impact, so you know what to do first.
What you get
Your company storyboard
One document your whole company works from.
The story
Your value, emotional resonance, and point of view, written so anyone can tell it, from your newest hire to your next investor.
The gaps
A detailed list of the friction costing you velocity, from missing steps in your sales process to miscommunication within your team.
The roadmap
The plan laying out what to fix, what can wait, and what to leave alone, with the reasoning behind every call. Ready for your team or ours.
The Implementation
Custom support to put your storyboard to work.
Potential projects
Marketing
- Digital footprint
- Content strategy
- Distribution strategy
Sales
- Sales process
- Sales materials
- Talk tracks
Hiring
- Recruiting process
- Job descriptions
- Interview design
Fundraising
- Fundraising narrative
- Pitch materials
- Investor updates
The work in practice.
Real client work and the numbers it moved.
$1M
Health system deal closed after the relaunch
Situation
Carenostics had moved into AI workflow automation for transplant programs. The website, materials, and pitch still described the old company, with a major transplant conference weeks away.
What we did
Interviewed the team and their customers. Mapped how health systems actually buy. Rebuilt the messaging and value proposition, the sales process and materials, the full conference kit, the website, and the narrative for both the sales and fundraising decks.
Outcome
The new story carried into every conversation. Carenostics closed a $1M health system deal after the relaunch.
“Atelier helped us communicate who we are, what we do, and why we care. Health systems now resoundingly get it in a way they didn’t quite before.”
Kanishka Rao
Co-Founder & CEO, Carenostics
We did it ourselves first.
Before Atelier, Pascal co-founded Pave and scaled it to a $100M valuation and over $100B in connected assets. Everything we do for clients, he did there first.
$14M
Seed round raised
Story
Pascal was part of the founding team that raised Pave’s $14M seed round, co-creating the narrative and materials investors bought into.
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Know your story before you tell it.
Book a free 30-minute call. Tell us about your business and you’ll leave with real feedback on your story, a feel for how we work, and a clear sense of whether we’re a fit.